Media Hub

Women’s Health and Wellbeing Barwon South West (WHWBSW) invites and encourages relationships with the media.

We are the leading organisation for advancing gender equality in the Barwon South West region; with a commitment to creating equal and respect communities to improve the lives of women.  

We are a not-for-profit health promotion organisation. We promote health and prevent ill-health before it occurs by taking action on the social determinants of health, and recognising that social, legal, economic and cultural factors impact on health.

We strive towards an ambitious vision for change where women are healthy, safe, and can access all of life’s opportunities.

We lead change by shifting public discussion, translating evidence into action and pushing for policy changes in businesses, organisations and all levels of government.

Our work is built on a foundation of evidence and a commitment to excellence.

Our priorities:

Promote women’s independence and decision making Challenge gender stereotypes and roles Drive economic equality Prevent violence against women before it occurs Ensure respect for women, their bodies and relationships Read more about our vision and work in our Strategic Plan 2021-2024 

Women’s Health and Wellbeing Barwon South West sees the media as important allies in realising a vision for equal and respectful communities.

Their role is multi-pronged:

1. The media has wide reach and significant impact in shaping and maintaining social ‘norms’ and – that is, ideas about the roles of girls and women in society. The media therefore has the power to be allies in advancing gender equality through good reporting, by :

  • Avoiding stereotypical gender portrayals, and seeking to challenge these stereotypes;
  • Seeking out voices equally from men and women;
  • Showing women in leadership roles and as experts on a diversity of topics on a daily basis, not as an exception;
  • Reporting on the structural causes of violence against women, rather than just the event.

We recognise that journalists also play a vital role in shaping public conversation and are keen to work with you to raise awareness of the true extent of the problems of gender inequality.

2. Media organisations themselves also have the potential to be champions for change, by developing into workplaces that actively support equal and respectful relationships.

Talk to us today about how we can guide you on this journey.

Frequently Asked Questions about Violence Against Women

Women’s Health and Wellbeing Barwon South West Frequently Asked Questions about...


For tools and resources to further understanding and increase knowledge for your reporting on gender equality issues and the prevention of violence against women please visit:  

The Our Watch website

At WHWBSW we understand that expert commentary is essential to good reporting.

We can be contacted to provide comment/discuss issues that impact upon the lives of women in our region.

Talk to us about:

  • Gender equality: how the structures and policies in society impact women differently
  • Women’s representation
  • Sexual and reproductive health
  • Women’s financial security
  • Current events and their impacts on women

Women’s Health and Wellbeing Barwon South West:

Call 03 5500 5490 or email